CREATIVE DIRECTION

A portfolio of my previous creative direction work. 

 
 

MUSE MAGAZINE ISSUE XV & XVI

As a member of the Creative Team, I took an active role in the conception and execution of the main editorials for Issue XV. I was responsible for directing the models, styling and creating all the beauty looks. I was given full autonomy of the beauty shoot for this issue, for which I worked closely alongside the photographer to execute the vintage-style photos (photographed in film). For Issue XVI, the creative team separated and each took full creative control and production responsibilities of one of the magazine's editorial. I created "Seeing Double," which featured varsity track athletes and twins, Gabriella and Paula Banhara, in a series of photos that played with perception through the use of mirrors. 
 

SEEING DOUBLE

 

SAILING PHOTOSHOOT

 

DOWNTOWN PHOTOSHOOT

 

QUARRY PHOTOSHOOT

 

SYDNEY - BEAUTY PHOTOSHOOT

 
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MUSE XVI GRAPHIC DESIGN

I also was chosen to design two new promotional stickers for the magazine's launch day. 1000 copies of each sticker was produced, and they sold out in the first 2 hours of distribution, and have been seen around campus on backpacks, water bottles, and laptops. My goal was to create iconic, current and inclusive stickers that appealed to the majority of the student body. 


QUEEN'S FASHION INDUSTRY NETWORK

As Founder and Co-Chair of the organization, I was committed to ensuring QFIN had a constant stream of creative content to publish on our page. My role during these photoshoots was to help curate each shot to ensure it upheld our overall brand image. 

12 BARS PROMOTIONAL PHOTOSHOOT:


SAHARA & CO

My position as Digital Marketing Coordinator required me to create visual content for marketing, promotional and sales purposes. In this role, I single-handedly created the product catalogue, as well as photographed, edited and published all the product and lifestyle photos (all of which are still being used on the website as of Jan 2018). Below are some of the images I created for the brand. 

FREELANCE

New Projects - Coming Soon. 
                                                Completed Projects Below.

Test Shoots

I was commissioned to produce this test shoot for New Face Karina at Dulcedo
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Vogue charity fashion show

In charge of props, styling and creative direction for the MEN'S CHARITY CALENDAR for VCFS

Su La Po

Designed graphics for social media posts and articles.